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About us

Founded in 2002, minimal’s mission is to bring premium quality and on-trend fashion to her customers, at affordable price.

minimal has 75 stand-alone stores , across 33 cities, in 21 provinces, all over Indonesia. minimal has a staff strength of 500 employees in Indonesia with its headquarter in Singapore. The later helms its Design & Branding.

In 2009, minimal launched its website -; minimal also reaches out to the customers via Facebook, Twitter and Instagram.

On 1 November 2012 minimal launched a new exclusive line – minimalGold. This collection aspires to open up another avenue for customers who are seeking affordable luxurious style. Gold is available in limited pieces, in exclusive stores.

This early 2014, minimal just launched a new line - minimalBasic. This line is created to answer the customer's need of basic clothing, but basic that are current. Current basic designs, high quality materials, and best prices are three main features of minimalBasic

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twitter : @minimalstores
instagram : minimalstores